How to Test Pay Per Click (PPC) Ad Copy
2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. So if you happen to be in a “make it then forget it” type of relationship with your PPC or Pay per Click account, today is the day that you should change that. There is also a struggle for the majority of retailers in achieving positive ROI or Return of Investment due to their unsuccessful plan and non-measurable goals to follow.
The general and whole paid search performance has a lot of elements affecting it. And Ad copy is one of these various elements. Trying various types of ads is one of the reasons why a campaign makes it or not.
What to Test and How to Test:
In conducting a test in Ad copy, there are lots of elements available for use. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. And for this article, the focus will be on the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. So it is good to make sure that you try a lot of variations of your title and also, do not forget to include the keyword in it. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.
Test1: KeyWord Home Electronics:
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. But remember, if the term searched by the user is too long, default texts will then be shown by the search engines (in this case, it is “Home Electronics”). This is actually a very good opportunity to generate or produce relative titles to the end user which will lead to CTR or Clickthrough rate’s increase and higher conversion too.
Home Electronics:Title Test2
In your title, go ahead and try adding terms or words that are highly searched and highly profitable. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.
Source: test2